PRESS RELEASE
Wednesday 8 April 09:00am

DUBLIN and Belfast-based Logicearth Learning Services is acquired by The Creative Engagement Group

 

8th April 2020: Dublin and Belfast-based e-learning company Logicearth Learning Services has been acquired by international communications group, The Creative Engagement Group (TCEG).

Logicearth Learning Services supports blue-chip companies to drive business performance from within, through digital learning solutions. For over 10 years Logicearth has assisted global talent developers in delivering unforgettable learning experiences and services that support employee growth and operational efficiency in a measurable way. The company also specialises in medical writing and education for the Pharma and Healthcare sectors.

Logicearth will continue to provide its unique blend of learning technologies, creative services, and extensive experience to clients as part of the TCEG communications group. The company was recently positioned as a digital learning ‘challenger’ in the respected Fosway Group 9-Grid™ market analysis model, with the e-learning sector set to surpass $300bn by 2025, according to market research company Global Market Insights.

Established in 2009, Logicearth is led by its founders Peter Carlin and Paul McKay – both of whom will continue to lead with the business and join TCEG’s leadership team, reporting to Russ Lidstone, Group CEO of The Creative Engagement Group.

The Logicearth staff of 25 learning designers, project managers and technologists based in both Dublin and Belfast will continue to focus on providing enhanced learning solutions for existing and TCEG clients, as well as continuing business development both in the UK and US.

The acquisition is the latest addition to TCEG’s collection of leading engagement brands (www.tceg.com). The Creative Engagement Group works with an extensive range of leading companies worldwide across several industries, with particularly strong expertise in healthcare. Logicearth will join the TCEG group of brands which also include WRG (event marketing); The Moment (digital and film); Axiom (scientific engagement and training); Just Communicate (biopharma event marketing) and Forty1 (employee engagement consulting). TCEG is the Immersive Division of Huntsworth plc.

Russ Lidstone, Group CEO of The Creative Engagement Group said: “We see the world-class learning capabilities of Logicearth blending brilliantly with our other services to provide clients with a future-focussed approach to some of their biggest challenges. Learning is evolving and remains key for organisational effectiveness, engagement and compliance. With globalisation, the war for talent and extraneous factors like the current health crisis, in order to stay competitive organisations have to help employees through continuous blended learning, using the latest technologies.”

Peter Carlin, Director of Logicearth Learning Services, welcomed the opportunities the partnership will bring, saying: "Russ and The Creative Engagement Group team have built a remarkably diverse and future-focussed agency group and we’re excited to be part of it. At Logicearth our mission has always been to provide our clients with the most agile and innovative range of learning solutions possible, rather than one constrictive service. Now as part of TCEG, we can combine our digital strengths to offer a truly incredible portfolio of services - which of course is very exciting for us - but it also gives our collective clients the reassurance that they are getting the best service, insight, and value possible.”

TCEG is a fast-growing agency group and this acquisition adds a new level of growth to the group. Logicearth will work closely with Axiom and Forty1 to provide a full suite of employee engagement and training options for clients.

 

ENDS

 

About The Creative Engagement Group and Huntsworth:

The Creative Engagement Group (www.tceg.com) is an unusually shaped communications group that creates moments that inspire lasting change. It is focused on engaging internal and external audiences through the creation and delivery of live experiences, film, immersive, interactive, learning and scientific content. The Creative Engagement Group works with an international blue-chip client base across business categories and has a particular strength in healthcare. The group comprises of live event specialist WRG; Film, Immersive engagement and digital agency, The Moment; scientific engagement division Axiom; biopharma division Just Communicate and employee experience consultancy Forty1. It employs over 400 people in Europe and the US and is the ‘immersive’ division of Huntsworth PLC.

Huntsworth plc (HNT: LSE) (www.huntsworth.com), an international healthcare and communications group. The Group's principal areas of focus are marketing, medical and immersive communications services to healthcare clients, which are primarily large and mid-size pharmaceutical and biotech companies. It also has Constellation Communications group, which provides a wide range of communications and advisory services including strategic communications, public affairs, investor relations and consumer marketing.

 

About Logicearth:

Logicearth Learning Services (https://logicearth.com/) is leading learning solutions provider specialising in the application of digital learning technology, learning content and methodologies. They also specialise in medical writing and education for the Pharma and Healthcare sectors. Since 2009 Logicearth has developed and deployed digital learning solutions for clients such as eir, Fexco, Allianz Group, KBC Bank and Jazz Pharmaceuticals.